Post by account_disabled on Feb 24, 2024 10:12:54 GMT
The world of online advertising has begun a change of direction that will forever change the way marketing is done. For years, in fact, we have had the ability to track all the movements and actions performed by users on Facebook, on any site and every app used. This allowed us to create marketing strategies based on data and microdata and on conversions (adds to cart, purchases, and so on...). Starting from this information, we were able to create specific audiences . But the music has changed. At the beginning of 2021, Facebook completely changed its tracking policy, giving iPhone (and iOS in general) users the opportunity to revoke the use of their data (it will soon give this option to Android users too). If you want to learn more about topic, before continuing reading I recommend you take a look at our article on the changes to Facebook Ads .
This was only the beginning however, because Google also declared Middle East Phone Number List that from the end of 2022 (or beginning of 2023) its Chrome browser will no longer support third-party cookies , thus preventing the unique identification of users for tracking, profiling and retargeting. In short, the "cookie war" is still ongoing, but we already know that we will have less and less data available and that we will therefore have to find new "weapons" for our advertising arsenal. It's a matter of time before all platforms almost completely prevent the use of user data. A real revolution, which will make it difficult to continue in the same way. And if you are reading this article, it means that you know that you need to find new strategies to do business online . What to give up? What to focus on? Let's see how to deal with this great digital change by preparing to structure marketing strategies that will be increasingly useful in the future on all platforms.
Cookies: let's say goodbye to Advertiser and Marketer's best friends Photo by Melanie Deziel on Unsplash Let's try to understand together what we will still have available following these changes, starting from the famous cookies , which are divided into two main types : first-party cookies and third-party cookies. First-party cookies are created by a website and remain internal to it, without being shared with any external site or third parties. But let's give some examples: they are those that allow you to save the products added to the cart, remember the preferred language and the last type of view of a page by the user. In practice, they are cookies that support the user and improve their experience on the web. Third-party cookies , on the other hand, are created by sites external to the navigation sites. They are used to "chase" the user by recognizing them across different sites and apps. It is thanks to these that we can - or could - carry out such specific profiling as to best personalize and target advertising campaigns. Among third-party cookies we find those of Facebook , Twitter , LinkedIn , TikTok and all the platforms created for online advertising .
This was only the beginning however, because Google also declared Middle East Phone Number List that from the end of 2022 (or beginning of 2023) its Chrome browser will no longer support third-party cookies , thus preventing the unique identification of users for tracking, profiling and retargeting. In short, the "cookie war" is still ongoing, but we already know that we will have less and less data available and that we will therefore have to find new "weapons" for our advertising arsenal. It's a matter of time before all platforms almost completely prevent the use of user data. A real revolution, which will make it difficult to continue in the same way. And if you are reading this article, it means that you know that you need to find new strategies to do business online . What to give up? What to focus on? Let's see how to deal with this great digital change by preparing to structure marketing strategies that will be increasingly useful in the future on all platforms.
Cookies: let's say goodbye to Advertiser and Marketer's best friends Photo by Melanie Deziel on Unsplash Let's try to understand together what we will still have available following these changes, starting from the famous cookies , which are divided into two main types : first-party cookies and third-party cookies. First-party cookies are created by a website and remain internal to it, without being shared with any external site or third parties. But let's give some examples: they are those that allow you to save the products added to the cart, remember the preferred language and the last type of view of a page by the user. In practice, they are cookies that support the user and improve their experience on the web. Third-party cookies , on the other hand, are created by sites external to the navigation sites. They are used to "chase" the user by recognizing them across different sites and apps. It is thanks to these that we can - or could - carry out such specific profiling as to best personalize and target advertising campaigns. Among third-party cookies we find those of Facebook , Twitter , LinkedIn , TikTok and all the platforms created for online advertising .